Guides
Advanced techniques for selling to the c-suite
Master these techniques to get buy-in from C-Level buyers and win the single most important meeting in any sales cycle. Includes a deck with the 3 techniques and data behind why they work, plus a training video featuring Gong CRO Ryan Longfield that covers what senior execs like to hear before approving deals.
What’s included
- The #1 mistake selling to the c-suiteGet this wrong and you’ll over-complicate your deal and jeopardize the entire cycle.
- Elevate your sales acumenHear straight from C-Level execs what they want from vendor-facing conversations (and what they hit snooze on).
What you’ll learn
- How to mentally prepare for c-suite callsSeasoned reps follow this framework BEFORE, DURING, and AFTER every call with C-Level buyers.
- Why title assumptions destroy dealsSteal this question top earners use to map their accounts and zero in on power to keep deals from stalling.
- How to earn influence over dmsUse the golden rule of selling to the C-Suite and they will grant you permission to persuade them.
YOU ONLY GET ONE SHOT
And that’s if you’re lucky. Here’s how to make your calls with C-Suite buyers count.