Webinars
Beyond open rates: Metrics that matter and how to improve them
Outdated metrics are holding you back
Your team’s sales emails get opened, but what if they don’t generate responses or conversions?
As it turns out, open rates are more of a vanity metric, not a solid metric about sales effectiveness. That’s why relying on open rates is disastrous — and contributes to 57% of sales leaders saying they’ve lost deals due to a lack of effective analytics (McKinsey).
As sales teams move away from “spray and pray” tactics, frontline managers must focus on engagement metrics that drive results to guide their teams in the right direction.
Watch the recording of our session to uncover the sales engagement metrics that really matter — and learn how to move the needle on them.
Here’s what you’ll learn:
- Why open rates aren’t enough
- What you should use instead
- What a top-performing sales leader tracks to optimize coaching
Featured Speakers:
- Jason Bay, Founder & CEO at Outbound Squad
- Udi Ledergor, Chief Evangelist at Gong
- Adam Ochart, Sales Director at Gong
