Boost pipeline growth, anywhere you work: Gong Anywhere comes to Gmail and Salesforce

There’s one concern sales leaders often raise: the productivity drain caused by siloed CRM and emails. 

If the critical context your reps need isn’t available right where they work, damage to your pipeline and your reps’ productivity is inevitable. Reps waste time toggling between tools, manually digging up the contextual information they need to personalize outreach. 

Gong Anywhere solves this data disconnection. Available now for Gong Engage, Gong Anywhere brings revenue AI directly into Gmail and Salesforce, helping reps create and convert high-quality pipeline seamlessly within existing workflows. In the coming months, Gong Anywhere will also be available in Microsoft Outlook, expanding its reach to the Office 365 ecosystem.

When your reps can’t access the context they need from the solution they’re already in — whether that’s their CRM, email inboxes, calendar, etc. — fragmented workflows stifle the ability to personalize engagement. Their attention is divided across tools, making it harder to craft relevant, high-impact outreach. Pipelines quickly go sideways, primarily for two reasons:

Reps lack personalized insights

Buyers and reps identify personalization as the number one way to increase response rates (Gong State of Sales Engagement Report). That’s why reps spend up to 12 hours each week personalizing messages. It’s a massive amount of time, and yet, 91% of buyers still say sales content lacks personalization. That’s a problem connected data can help solve.

Toggling between tools lowers productivity

Your reps waste time when they bounce between their CRM, email, and sales engagement solution. Context-switching all day, every day, hurts pipeline health, productivity, and sellers’ willingness to adopt standardized tools and processes — even the ones designed to boost their efficiency! 

In fact, a full 70% of reps are overwhelmed by the number of tools they are supposed to use (State of Sales Report). 

That’s where Gong Anywhere comes in, which brings the power of Gong’s Data Engine and Gong AI to your sales team’s existing workflows.

Revenue teams can now work in the solution of their choice while accessing deep contextual information and insights based on complete customer interaction data. Your team can create more engaging and personalized outreach while saving time and boosting productivity. 

Gong Engage customers can now download Gong Anywhere for Gmail and Salesforce from the Chrome Store. 

With Gong for Gmail, your reps can bring Gong’s next-level insights straight into the emails they’re composing — in the solution they’re already working in. Your team can build stronger relationships with prospects and customers while staying more productive throughout the day.

Reps can access deep contextual insights without leaving Gmail, helping them:

Prioritize email conversations: Reps can easily identify leads/contacts and prioritize conversations with those people in their inboxes. They’ll also see whether leads/contacts are not open to being contacted, so they can focus on chasing only the best deals and avoiding contacting folks who’ve unsubscribed. Devin, for example, doesn’t want to be contacted:

Identify buying signals: Reps can monitor leads’/contacts’ actions, like email opens and clicks, to assess prospects’ interest levels before reaching out. Phil has interacted with this email numerous times:

View contacts’ details: Sellers can access “contact view,” making it easy to access background information (role, company, LI profile, a history of interactions, etc.) about a prospect. With this information, reps can personalize their responses and engage prospects in high-quality conversations.

Ask Anything: Immediately gain in-depth insights into your accounts, deals, and contacts by asking open-ended questions in Ask Anything. Use its answers to get a quick and comprehensive understanding of the contacts or equip reps with personalized insights. 

Dial contacts: Reps can make dials, as well as add notes and contacts to their standardized workflows without switching tabs. They’ll save time and remain focused on the task at hand.

Apply templates and content blocks: Reps can browse, select, and apply Gong Engage templates and content blocks to their emails — all right in Gmail.

Rephrase emails: Reps can instantly rephrase their email or adjust the tone in seconds with the power of Gong AI.

Improve your contextual understanding — and your outreach — with Gong for Salesforce. Reps can get comprehensive account context with Gong’s conversation data, then reach out to customers without leaving Salesforce.

With Gong for Salesforce, reps can:

View contact’s context: Gong’s contact view in Salesforce brings conversation data into CRM, allowing reps to get the full context of a contact to boost engagement quality. 

Ask Anything: Gong AI answers open-ended questions instantly, so reps go into conversations with answers to key questions, like, “What challenges is this contact facing?”

Dial from the CRM: Reps can call contacts directly from CRM without the need to switch between tools, boosting their productivity and efficiency. Email from the CRM: Reps can email contacts directly from CRM without the need to switch to their email tab, boosting their productivity and efficiency. 

Add people to flows: Gong for Salesforce makes it incredibly easy to take action on contacts faster without toggling between tabs. Reps simply add Salesforce contacts to Gong Engage flows directly from the CRM.

“Gong Anywhere helps me engage customers and prospects, and ultimately helps with speed to lead. It improves workflows for quick calls, and the ability to add contacts into flows through CRM is a HUGE time saver – maybe four hours each week. The ability to see what other reps are sending to prospects and customers is incredibly helpful. My favorite feature is 100% Ask Anything.” – Luke Mladucky, SpotOn.

Soon, teams will also see account and contact summaries in both Gong for Gmail and Gong for Salesforce. These will shorten the already brief amount of time it takes your reps to get up to speed on an account or contact.

Gong Anywhere represents a new way to productivity. This is the first of many ways you’ll be able to bring the power of Gong – with its data layer and revenue AI – to the solutions you use every day to sell, whether that’s CRM, email, LinkedIn, and more. Boost productivity and improve pipeline health, all with  AI designed to drive efficiency across workflows and elevate how you connect with customers. 

If you’re not a Gong Engage customer, get in touch to streamline and elevate your sales engagement efforts.