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How the Gong Collective is shaping revenue AI
February 26, 2025 
Head of GTM Partnerships
Company Product News Sales AI
Head of GTM Partnerships
The Gong Collective is more than a partnership program; it’s an extension of the revenue AI movement.
Revenue AI has transformed the way businesses optimize sales performance, analyze customer interactions, and drive predictable growth. But no company — no matter how advanced its AI or how robust its data — can evolve in a vacuum. Doing so leads to insularity and stagnation, which is bad news for any company and its customers.
That’s why we keep partnerships at the core of Gong’s go-to-market strategy. The Gong Collective is a thriving ecosystem of technologies, services, and consulting partners that help businesses get even more value from their revenue AI investments. The input of this deeply collaborative network means our customers succeed more often by uncovering insights, closing deals, and maximizing revenue outcomes at an accelerated pace.
Three avenues of Gong Collective partnerships will serve our customers well in the coming years:
Technology partners: Unlocking a unified revenue stack
The sales and revenue tech landscape is complex: Organizations rely on a mix of CRMs, engagement tools, forecasting platforms, enablement solutions, and professional services. In the continual pursuit of consolidation, the key isn’t minimizing vendors but rather picking a combination that unlocks success. Winning tech stacks include robust integrations that effectively connect your systems and supercharge your team’s productivity.
Case in point? Gong is powerful on its own, but when you pair it with best-in-class tech partners, it becomes a revenue AI powerhouse. By integrating with platforms like Linkedin, Salesforce, Snowflake, 6sense, Chili Piper, and more, Gong not only enhances visibility across the entire customer journey but also helps streamline seller workflows. That means you and your team derive all the benefits of Gong, with greater intensity:
- Improved productivity: Make productivity and efficiency gains possible across your revenue org by connecting siloed systems and automating revenue-related processes. For example, access to LinkedIn Sales Navigator or 6sense directly from within Gong saves time and simplifies the prospecting process.
- End-to-end solutions: Providing customers with a holistic solution that shows you fully understand their needs is key to success in today’s market. Gong partners with the likes of Chili Piper, Madkudu, and LeadiQ to serve the needs of our mutual customers and drive deeper, stickier customer relationships.
Service partners: Accelerating revenue transformation
Technology alone doesn’t drive change. Lasting shifts in revenue happen when it’s combined with successful implementation, enablement, and business strategies. That’s where Gong’s service partners – agencies, consultants, and global systems integrators – come in. Here’s how they work alongside Gong to enable change inside your organization:
- Greater adoption of best practices for scale: Service agencies ensure that revenue teams extract maximum value by using Gong to the fullest. Gong’s core group of expert service partners don’t just implement software — they help permanently transform how revenue teams operate and expand Gong’s professional service offerings.
- Deeper sales training and methodology alignment: Partnering with the top sales methodology partners in the industry makes for a great complement to Gong’s methodology tracker functionality, a great example of complementary offerings between partners.
- Transformational change management: Architecting business transformation is a massive undertaking and forming relationships with key GSIs like PwC helps customers design bespoke revenue solutions with Gong.
Marketplace and private equity partners: New channels for revenue AI
Today, AWS Marketplace and private equity (PE) partnerships are creating more ways for our partners to build their businesses using Gong.
- Using Marketplaces as a GTM accelerator: Alliances with key marketplace partners like AWS allow some of Gong’s largest enterprise customers to leverage cloud budgets, accelerate procurement, and streamline deployment.
- PE firms driving portfolio-wide intelligence: PE firms are a unique channel with increasingly investing in revenue AI as a competitive advantage. Embedding Gong across their portfolios to drive consistency in sales execution creates a scalable opportunity for Gong to grow alongside growing businesses.
The future of revenue AI is collaborative
As AI continues to transform revenue teams, partnerships will be the force that ensures companies get the most out of their data, insights, and sales strategies.
Revenue AI thrives when the right technologies, services, and strategies come together to help GTM teams operate with complete clarity. That’s why the Gong Collective isn’t just a program — it’s the future of how businesses like yours will win.
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