Gong + Crayon — Go beyond battlecards with competitive insights delivered directly from your call recordings
Gong + Crayon: Go beyond battlecards with competitive insights delivered directly from your call recordings.
About
Connecting Crayon’s industry-leading competitive enablement platform to Gong’s revenue intelligence tools uncovers the invaluable insights your team needs to close more deals.
Media
Features
Use Gong Data in Crayon
With this integration, once Gong detects a competitive mention on a call, Crayon will automatically email the sales rep a link to a Battlecard with the talking points and competitive insights they need to close that deal.
Benefits
Summarized competitive insights - instantly
CI teams today have mastered tracking competitors across the digital landscape - news articles, blog posts, social media, etc. While this intel is valuable, these teams don’t have a full picture of their competitors.
Often the richest source of compete data comes directly from revenue teams, and more specifically, in the conversations they’re having with prospects and customers day in and day out. Call Clips for Gong delivers real-time competitive insights directly from your revenue team’s prospect and customer conversations.
Call Clips for Gong
Crayon and Gong users can get access to competitive insights delivered directly from their call recordings. Call Clips for Gong summarizes the most critical call snippets that mention your competitor (including any back and forth between customer/prospect and rep), categorize the call based on what was discussed, extract a video of the exact moment from the call and then post the summarized snippet directly into your Crayon Insights feed.
From the Crayon Insights feed, users will find relevant call clips to then share on battlecards, on Compete Hub posts, and more — enabling revenue teams with valuable intel from call recordings — instantly.
From the Crayon Insights feed, users will find relevant call clips to then share on battlecards, on Compete Hub posts, and more — enabling revenue teams with valuable intel from call recordings — instantly.
FAQ
Typically less than 10 minutes! Reach out to Crayon's support team if help is needed.
Integration Diagrams
Data
Gong Calls
Gong Calls
Data
Competitive Events
Competitive Events
Connect
- Navigate to the Crayon Administration menu.
- Navigate to “Integrations”, and click on the Gong tab.
- Click “Connect to Gong” to authenticate. This will display a page where you will be asked to agree to the “Crayon wants to connect to your Gong account” requirements.
- Once you have successfully authenticated your Gong credentials, you will be placed back onto the Gong tab in the Integrations settings in Crayon. You will see an “In Progress” status on your Gong tab.
- Click “Complete Setup” to be taken to a “Check for Gong Trackers” page. This will verify that trackers for each corresponding competitor have been configured within your Gong settings.
- Once Crayon acquires your list of Gong trackers, click “Next”.
- Now, on the “Link Companies to Gong Trackers” page, you will see a list of the competitors you monitor within Crayon ordered by Type on the left side of the screen. On the right, you will see dropdown lists of all your Gong trackers that correspond with each competitor in Crayon. Simply select the appropriate Gong Tracker in the dropdown menu that corresponds to the competitor tracked within Crayon, and click “Save”.
- You’ve now created an API connection between the industry leader in competitive intelligence software, and the best conversation intel tool on the planet.