Verse.ai drives 76% revenue growth and 25% more accurate forecasting with Gong

“The things that keep me up at night aren’t the things I know,” says Damien Swendsen, SVP of Revenue at Verse.ai. “With Gong, I have the insights I need to run my business and sleep soundly.”

Before consolidating on Gong, Verse’s sales team struggled with the accuracy of their pipeline data and their customer engagement levels.

And Verse knows a thing or two about customer engagement. The company’s platform allows its clients to stand out in a crowded marketplace by transforming their customer interactions using AI-powered conversations.

When Verse embarked on a journey to boost their own sales efficiency and profitability, they focused on downsizing to one solution that could offer deep insights, seamless integration, and actionable recommendations. After churning off several other platforms, consolidating onto Gong’s Revenue Intelligence Platform was the ultimate solution to Verse’s challenges.

The entire Verse go-to-market team uses Gong to capture signals, track engagement, and get actionable recommendations based on powerful insights. Automation has taken the guesswork out of the sales process so reps can focus on closing deals.

The introduction of Gong Engage further amplified Verse’s productivity by enabling reps to easily compose personalized emails at scale in a fraction of the time it used to take. With 100 percent of AEs’ emails now sent through Engage, the sales team experienced a noticeable improvement in its sales velocity, allowing them to handle more interactions with prospects and reducing the time to close. The team expanded their top-of-funnel activity while using fewer resources and achieved a 76 percent boost in their revenue.

Beyond increasing its sales activity, the revenue org brought consistency into its customer interactions across the team by using Gong’s Scorecards and call recordings. New hires can ramp up faster, and every interaction is aligned with Verse’s messaging. This leads to better decision-making, earlier identification of deal risks, and more effective sales strategies. The result is an increased sales velocity, shorter sales cycles, and a drastic reduction in time spent on non-selling activities.

“Our teams have been able to significantly increase the volume of interactions they have with prospects and customers, leading to a 76 percent increase in revenue.” —Damien Swendsen, SVP of Revenue at Verse.ai

Before Gong, Verse relied on spreadsheets and CRM data for its forecasting, but both quickly became outdated and were prone to human error. Gong’s Salesforce integration offered the team a new level of data accuracy and transparency, which led to a 25 percent increase in the team’s forecast accuracy.

They can now have more strategic conversations about deals in the pipeline and know where to focus.“I’m a visual learner,” Damien says. “If I’m having a 1:1 review with a director of sales or an AE, I can easily see in Gong when someone last spoke to a client or prospect.”

Gong’s data-driven approach ensures that Verse focuses on the deals that are most likely to close. Rather than being overwhelmed by the sheer volume of leads, they can prioritize quality over quantity. “Everyone wants higher volume, but it’s critical to maintain quality,” Damien says. “Gong allows us to increase both the velocity and volume of deals while ensuring quality isn’t sacrificed.”

“No other platform has the full complement of functionality and the ease of use that Gong offers.” —Damien Swendsen, SVP of Revenue at Verse.ai

One of the biggest shifts since adopting Gong has been the improved alignment and collaboration among Verse’s sales, marketing, and customer success teams. With Gong, it’s much easier to ensure seamless handoffs so revenue team members have all the relevant information and context they need. This has resulted in improved customer sentiment, along with more frequent upselling and cross-selling opportunities for Verse.

“For me, it’s really about having the insights, the data visibility, and the training for my team — and being able to access the data without asking the sales team how deals are performing,” says Julie Smutko, Director of Demand Generation at Verse.ai. “I can watch the entire journey, from when leads come into our system to interactions with sales and beyond.”

Just like the sales team does, the marketing team now also leverages Gong’s insights to refine their content and campaigns. Rather than relying on intuition, they base their strategies on highly accurate customer interaction data. “It’s really important for us to gain insight from our data and understand what resonates with prospects and customers,” Julie adds. “Gong helps us direct our marketing spend toward channels and programs that deliver positive outcomes for the sales team.”

“Everyone wants higher volume, but it’s critical to maintain quality. Gong allows us to increase both the velocity and volume of deals while ensuring quality isn’t sacrificed.” —Damien Swendsen, SVP of Revenue at Verse.ai

At Verse, Gong has proven to be much more than a sales solution. It has become a strategic partner, driving forecast accuracy and sales and marketing efficiency. The team feels Gong’s influence at every stage of the sales and marketing funnel — from initial engagement to closing. With its robust analytics, seamless integrations, and AI-powered recommendations, Gong empowers Verse’s teams to operate at peak efficiency.

Verse’s success illustrates the transformative power of revenue intelligence — even in today’s competitive market. By embracing Gong, their revenue org has unlocked new levels of efficiency and growth that will drive their business forward for years to come.