Guides
Beyond Open Rate: Metrics that matter
Sales Engagement
Open rate is a vanity metric. It doesn’t indicate interest or correlate to pipeline, yet many sales teams still use it to measure outbound success.
To drive meaningful growth, sales leaders must reimagine reporting by focusing on metrics tied to real opportunities, like responses and meetings. But building an effective sales analytics strategy is easier said than done, so we created this cheat sheet.
Get the guide to learn:
- Why open rate doesn’t paint a complete picture
- The engagement metrics you should be tracking
- How to improve your sales analytics reporting and drive growth