Gong on Gong: How we expedite the call review process with Ask Anything

If you’re spending countless hours digging through prospect calls to extract insights, you’re not alone. According to our State of Sales Productivity Report, sellers spend 56% of their time on non-customer-facing activities due to tedious administrative tasks and inefficient workflows.

But manually reviewing calls takes time away from what matters most – selling. Reps need instant access to conversation details to make informed decisions and close more deals. 

Thankfully, Gong’s Ask Anything functionality helps you quickly get answers to your revenue questions so you can improve productivity and increase visibility. As an account executive who’s experienced the pain of manual and time-consuming call review processes, I’m excited to share how I use Ask Anything to manage my deals more effectively and efficiently. 

As an account executive, I’m responsible for a large number of deals, so my schedule is usually packed with back-to-back meetings. 

I often jump from call to call, so I have a limited amount of time to prepare for the next conversation. I need to be able to access prior call insights instantly, and with Ask Anything I’m able to do just that.

In Gong, I can quickly search for a discovery call conducted by an SDR, ask specific questions, and get the information I need to conduct a relevant demo. Using Ask Anything streamlines the account handoff process, saves me time, and provides me with critical buyer intel.  

Here are some of the questions I typically ask to get up to speed on previous conversations quickly:

After the next buyer call is complete, I need to record details from the conversation. I want to capture relevant notes so I can easily personalize future follow-ups based on what was discussed.

At Gong, we follow MEDDIC as a sales methodology, so I use Ask Anything to gather details related to the following areas: metrics, economic buyer, decision criteria, decision process, identify pain, and champion.

Here’s an example of how I’ll query Ask Anything to provide me with this information. 

“Assuming the salesperson is using MEDDIC as a framework, analyze this call in bullet format.” 

Gong’s Ask Anything functionality then provides a detailed answer (example below) that I can quickly log into the “manager notes” field on my Gong deal board. 

The fields in Gong deal boards sync bi-directionally with the CRM, so I only have to make updates in one place. This saves me time and ensures accuracy and consistency throughout the systems in our tech stack.  

Once I’ve input the relevant MEDDIC notes on the deals board, my manager and other members of sales leadership can quickly and easily view this information. That way, they can see how conversations are going, identify areas for improvement, and assess pipeline health. 

With Ask Anything, I don’t have to spend hours preparing in-depth notes. Gong does the work for me, ensuring my whole team has access to accurate and up-to-date information. 

Increased visibility keeps everyone on the same page and helps drive deals forward. 

The traditional call review process is inefficient, manual, and time-consuming, but Gong’s Ask Anything is changing the game by giving reps their time back.

Ask Anything uses generative AI and billions of customer-facing interactions (5x any vendor in the market) to provide sellers with answers to their most pressing revenue questions. With deeper insights, sales teams can increase productivity, conduct highly personalized buyer conversations, and, ultimately, grow revenue. 

Watch the recorded demo to learn how you can use Gong to work smarter, not harder.