Remove data silos and connect insight to action with Gong Revenue Analytics

Choosing and tracking key metrics that reveal, predict, and manage your pipeline health is a big responsibility. And it’s made all too complicated by the fragmented, low-quality, and outdated information that RevOps leaders have to cobble together from CRMs, business intelligence tools, and spreadsheets. 

This haphazard system requires manual effort and constant maintenance, making it nearly impossible to drill down and get deal insights — let alone action them. And some RevOps leaders aren’t even sure which metrics to focus on. (If that’s you, read our guide on the “5 metrics that matter for predictable revenue.”)

The end result is a patchwork of uncertainty that hinders your ability to make informed decisions and run a rigorous revenue process. 

You need a single point of reference – one that centralizes your data and KPI reporting right where your team works. 

That’s why we’re excited to offer Revenue Analytics to all Gong Forecast customers. With it, you can:

Here’s a closer look at what Revenue Analytics brings to the table.

Combining data from your CRM and customer interactions in your workflows unlocks three key benefits:

Centralized. Access opportunity data from your CRM, paired with hundreds of data points gathered from your customer interactions, with AI flagging any risks. This means your team finally has a single place to understand everything happening in their pipeline. No more jumping between spreadsheets, CRM, and BI to understand what’s happening. Everything is centralized in Gong, in the apps where they already work — with zero toggling.

Configurable. How many times have you had a meeting where the numbers don’t match? When everyone is working in their own spreadsheets, there are often several definitions of key KPIs, like win rate and attainment. With Gong, you can easily define consistent metrics. Build a metric library and use dashboard “recipes” to quickly build and roll out reporting – knowing that each calculation is correct, and that teams are working on a unified scoreboard. 

Actionable. There’s not a static report in sight. Unlike BI tools and CRM reports, which aren’t connected to underlying opportunity data, you can use Revenue Analytics dashboards to drill down into individual opportunities and take action, all on one screen. No other tool allows you to seamlessly go from 30,000 ft to ground level and back – with this superpower, you don’t just review the pipeline; you can start creating it in a couple of clicks from a dashboard. 

With this new capability, you can gain a deeper understanding of performance trends and forecast more accurately. Here’s how that works across certain features: 

In the future, we’ll be adding additional features and capabilities that go deeper into your forecast and analyze more of the customer lifecycle, including forecasted gap to target and attainment, prospecting activity, and customer health – insights you can only get from Gong. 

Once Revenue Analytics is configured, you can focus on improving forecast accuracy, rep productivity, and pipeline generation. Let’s take a look at actions you can take in each area, using Revenue Analytics to answer key questions you may be asking yourself:

QUESTION: Do my reps have enough coverage to meet their forecast?

ACTION: Review your forecast dashboards weekly to ensure the team is on target.

QUESTION: Is this data reliable?

ACTION: Drill down into your pipeline to see how AI assessed each deal.

QUESTION: How accurate are my leaders and reps at forecasting?

ACTION: Use the Performance Widget on the Leadership Forecast Dashboard weekly, monthly, or quarterly to see forecast accuracy by individual.

QUESTION: Which reps are hitting their productivity goals and which are being left behind?

ACTION: Look at your reps’ productivity KPIs to see who meets targets and who needs support.

QUESTIONS: 

What’s my pipeline growth rate? 

What are the trends in average deal size? 

What’s the general state of our team’s performance? 

Who’s our team’s star in lead sourcing and why?

ACTION: Review your Pipeline Generation dashboard to immediately unlock all the answers.

QUESTIONS: 

How are we doing on key performance metrics? 

Which lead generation strategies are working? 

Are there trends we should pay attention to? 

Which areas for improvement would optimize our pipeline’s effectiveness? 

ACTION: Incorporate the Pipeline Generation dashboard into your individual and team meetings to keep everyone on track with data-driven discussions.

“Gong’s Revenue Analytics is a game-changer for our sales teams. Our CRM requires significant time and resources for custom analysis. Gong provides real-time, customizable data instantly—empowering smarter decisions and driving faster growth.” Sascha Meier, EQS Group

You don’t need us to remind you that setting up and maintaining revenue reporting across CRMs, BI tools, and spreadsheets is time-consuming, inefficient, and doesn’t consistently yield accurate results. 

Leave data chaos behind and get a clear, real-time view of your revenue engine. With Gong’s Revenue Analytics, you no longer have to work with bad data and disconnected systems. Instead, you can:

Drive pipeline accuracy, actionability, and accountability, right where your teams already sell. 

Ready to experience the power of Revenue Analytics within Gong Forecast? Get a demo.

Revenue Analytics are now available to Gong Forecast customers.