guide

Mastering the Knoster Model: 5 components of change management

“Change management” is how GTM orgs stay competitive.

And yet, as many as 70 percent of change initiatives fail (McKinsey), often due to lacking buy-in or missing incentives.

In this guide, we break down how the Knoster Model – a common framework for change management – drives effective change programs, and how to use AI to prove it’s working.

Gong Guide

Drive lasting change with revenue ai

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You’ll learn:

  • The 5 essential elements of lasting change
  • Why change efforts stall — and how to prevent it
  • How AI ensures your initiatives gain traction and drive revenue

Get the guide and make change work for you.