Written by Devin Reed
Founder at “The Reeder”, Former Head of Content Strategy at Gong
Devin Reed is a leading content strategist and former sales professional. After starting his career in sales at companies that include Eventbrite, Devin joined Gong as one of their earliest sales hires. He later transitioned into content strategy, where he played a pivotal role in growing Gong’s LinkedIn following and establishing the company as a top B2B brand. He is also the founder of “The Reeder,” a marketing consulting and media company, focused on content strategy for B2B marketing and sales teams. He now advises startups like TestBox and UserEvidence while serving as a Limited Partner at Stage 2 Capital​.
We all have ways to gauge whether or not a prospect is going to sign.
You probably check your CRM, look for nonverbal clues, or maybe you trust your gut.
But what if there was a data-backed way you could tell whether or not your deal was going to sign?
There is. And it all starts in your inbox.
We analyzed over 500,000 emails sent during sales opportunities and applied AI to isolate the sellers’ and buyers’ patterns. We then analyzed the deal outcomes to find interesting data trends.
The result?
Email velocity is the best indicator of whether your deal will close.
We’ve put together an infographic on what we learned, plus helpful email velocity tips so your inbox will see more closed-won deals.
Don’t leave your deal (or commission) to chance. Check out the infographic, and if you like what you see, share with your friends and colleagues below.
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