Gong Unveils New AI Capabilities to Help Revenue Teams Drive Excellence in Execution

June 25, 2024

Industry-first AI concept capture technology enhanced to increase trust in data accuracy and bring standardization and rigor to critical sales processes

SAN FRANCISCO – June 25, 2024: Gong, the Revenue Intelligence leader, today announced a series of enhancements to its industry-first AI Smart Trackers concept capture technology that users can train to help revenue teams achieve better accuracy, efficiency, and automation in their sales execution. Customers can now leverage insights from AI Smart Trackers – both out-of-the-box and those they have trained – and bring operational rigor into revenue workflows with new AI Methodology Playbooks and AI Scorecard Suggestions.

In today’s hyper-competitive and constantly evolving market, revenue leaders struggle to get the right data to pinpoint gaps in their processes and understand what’s working and what’s not. According to a Gartner® Press Release, “Eighty-four percent of sales leaders agreed that sales analytics has had less influence on sales performance than what leadership expected.”[1] This gap exists largely because tracking sales processes, such as coaching and methodology adherence, is still based on sales reps manually inputting data into CRM systems.

To address the challenges of ensuring sales leaders have the right data to effectively evolve their organizations, Gong is announcing new AI capabilities to help teams autonomously capture this critical data and operationalize it within their revenue organizations.

New tools for AI Smart Trackers help business users build workflows, get trustworthy insights, and quickly understand what good AI-generated results look like, without having to depend on data scientists or write code.
Gong’s new AI Methodology Playbooks let leaders select their sales methodology, then rely on AI Smart Trackers to automatically and accurately detect whether elements of the methodology have been met in customer interactions.
Gong’s new AI Scorecard Suggestions automatically suggest answers to inform coaching scorecards, making it easier and faster for managers to coach reps consistently.

“At Canva, we’re big believers in the power of AI and its lasting impact on the workplace. Having invested in AI for years, we’ve seen first-hand how the technology is changing the way people work and collaborate more than ever before. Through our own AI tools we’ve seen how teams are able to produce content at scale, whilst working smarter, more efficiently and productively, regardless if they’re in HR, Sales or Marketing,” said Jorge Bestard, Head of Sales and Success, Canva EMEA. “With Gong, our internal sales teams have been able to improve our win rates by using AI to pinpoint any blockers in the renewals process, enabling faster deals and a more streamlined workflow.”

“AI is already delivering productivity and efficiency benefits to enterprises, but without the accuracy enabled by true contextual understanding of data, the benefits of AI can’t be realized across an organization’s most critical workflows,” said Eilon Reshef, co-founder and Chief Product Officer, Gong. “By bringing deep understanding into and operationalizing insights within key sales processes, Gong gives revenue leaders the visibility, consistency, and scale they need to make key decisions that will drive revenue success.”

AI Smart Trackers enhanced for increased accuracy and trust

Gong’s AI Smart Trackers go beyond keyword recognition by understanding the context of conversations and recognizing the different ways sales teams and customers can communicate a concept.

AI Smart Trackers now enable up to 10 percent more precise tracking of positive and negative signals and concepts found within sales interactions.[1] After building the trackers, or using Gong’s preprogrammed out-of-the-box options that monitor the most common sales concepts, admins and revenue operations teams can test the models’ accuracy before deploying them to ensure they are delivering the intended results.

Automating revenue professionals’ path to success with AI Methodology Playbooks

Sales teams will now be able to take the valuable signals and concepts captured by AI Smart Trackers further into their workflows with AI Methodology Playbooks. Scale necessitates standardization, which is why 95 percent of successful revenue teams follow a methodology such as MEDDICCC to guide reps as they work to close deals.

These methodologies are essential for revenue team operations, but compliance is often lacking. With AI Methodology Playbooks, Gong can surface suggestions from customer interactions to automatically populate the framework with precision, bringing increased transparency to leaders. By ensuring that the team consistently executes the sales process, organizations can standardize their data-informed operations and, in turn, improve forecast accuracy and deal win rates.

Streamlining Coaching and Feedback with AI Scorecard Suggestions

Scorecards are powerful tools for providing coaching and feedback to sales reps, but scoring calls is time-consuming. As a result, most managers lack the capacity to invest the time to reinforce best practices. Gong’s new AI Scorecard Suggestions help companies increase revenue per rep by automatically suggesting answers to scorecard questions, streamlining the coaching process and helping managers more effectively reinforce best practices.

To learn more about the enhancements being announced today, read the blog post.

[1] *Gartner Press Release, Gartner Survey Finds Sales Analytics Has Less Influence on Sales Performance Than What Leadership Expected, 6 February 2024.

[1] AI Smart Tracker accuracy and hit rate increased by an average of 10 percent in benchmark studies. The improvements were seen in fewer missed detections and increased capture of relevant concepts.

###

About Gong

Gong transforms revenue organizations by driving business efficiency, revenue growth, and improved decision-making. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand, and act on all customer interactions in a single, integrated platform. Thousands of companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit www.gong.io.

Recent Press Releases

Gong Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2026

Recognized in the “Applied AI” category for helping customers drive transformational growth with its Revenue AI Operating System SAN FRANCISCO — March 24, 2026: Gong, the leading revenue AI company, today announced it has been named to Fast Company’s list of the World’s Most Innovative Companies of 2026 in the Applied AI category. This year’s list recognizes businesses shaping industry and culture through breakthrough innovation across sectors. At the center of this recognition is the Gong Revenue AI Operating System (OS) — a unified system that brings together data, workflows, and intelligent automation to help go-to-market teams execute with precision and consistency. Powered by the Gong Revenue Graph, it captures and analyzes customer interactions across calls, emails, and meetings, turning them into actionable insights that drive smarter decisions and faster growth. “AI only creates value when it drives action,” said Amit Bendov, CEO and co-founder, Gong. “Since we began 10 years ago, Gong has taken an AI-first approach to helping revenue teams operate more efficiently and effectively, embedding intelligence directly into their daily work so they can turn customer data into measurable outcomes. This recognition underscores our commitment to continuous innovation that transforms how go-to-market teams execute, collaborate, and win.” Over the past year, Gong has extended its lead in AI with its suite of intelligent agents purpose-built for revenue teams. These agents work in tandem with teams to drive real impact by actively participating in workflows — automating tasks, identifying signals, and guiding sellers. By embedding AI into these workflows, Gong has accelerated customer adoption and business growth, with the number of monthly users of Gong’s AI agents increasing by 75 percent over the past year. The World’s Most Innovative Companies is Fast Company’s hallmark franchise and one of its most anticipated editorial efforts of the year. To determine honorees, Fast Company’s editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world. “Our list of the Most Innovative Companies is about spotlighting organizations that don’t just adapt to change — they drive it,” said Brendan Vaughan, editor-in-chief of Fast Company. “The companies we honor this year are redefining what leadership looks like in 2026, pairing bold ideas with measurable impact and turning breakthrough innovation into real-world value. They are setting the pace for their industries and offering a blueprint for what sustained innovation can achieve.” Gong was ranked number seven of 20 companies in the Applied AI category. This marks Gong’s first year on the list and follows its inclusion in Fast Company’s Next Big Things in Tech list in October 2025. This recognition comes on the heels of Gong being named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration. To learn more about how Gong helps revenue teams drive more wins with the Revenue AI OS, visit gong.io. ABOUT GONG Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io. ABOUT FAST COMPANY Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.

Press Release

March 24, 2026

Gong Appoints Tech Industry Veteran Joe FitzGerald as Chief Legal Officer

SAN FRANCISCO, Calif. — March 17, 2026 — Gong, the leading Revenue AI company, today announced the appointment of Joe FitzGerald as Chief Legal Officer. As Gong continues to expand its AI-native platform for enterprises globally, FitzGerald will oversee global legal affairs, including corporate governance, intellectual property, data privacy, and regulatory compliance. FitzGerald brings over 25 years of expertise in compliance, corporate development, and complex market transitions. He most recently served as Chief Legal Officer at Lacework, where he helped steer the company through rapid global expansion, the security industry’s largest venture capital raise, and its subsequent acquisition by Fortinet. Prior to that, FitzGerald spent eight years at Pure Storage, where he was instrumental in scaling the legal function from an early-stage startup through its IPO and into a multibillion-dollar public enterprise. “As Gong continues to define the Revenue AI OS category, it’s more critical than ever to strategically navigate the intersection of innovation, data privacy, and global regulation,” said Amit Bendov, CEO and co-founder, Gong. “Joe’s deep expertise in scaling compliance for multi-billion dollar tech companies uniquely positions him as the right leader to support our next phase of growth.” The appointment comes at a period of significant momentum for Gong. The company continues to pioneer the use of AI and agentic workflows to help global revenue organizations increase productivity and drive revenue growth. Recently named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration, Gong is redefining how modern enterprises capture customer interactions and transform them into actionable intelligence. “Gong is at an incredible inflection point, transforming how the world’s most sophisticated revenue teams operate through AI,” said Joe FitzGerald. “I am thrilled to join a team that is not only innovating at a rapid pace but is also deeply committed to building a trusted, enterprise-grade platform. I look forward to working with Gong to navigate the legal and regulatory landscape while supporting its mission to help revenue teams unlock their full potential.” FitzGerald joined Gong effective March 16, 2026. He is based in Austin, TX. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

March 17, 2026

Gong Appoints Simon Frey as Chief Customer Officer as Global Customer Base Surpasses 5,000

Frey will drive measurable AI impact for the growing list of enterprises using the Gong Revenue AI Operating System SAN FRANCISCO, CA – March 4, 2026 – Gong, the leading revenue AI company, today announced the appointment of Simon Frey as Chief Customer Officer as its global customer base surpassed 5,000 organizations – marking a significant milestone in the company’s continued growth. Frey, who previously served as Senior Vice President of Customer Outcomes, will lead Gong's global customer strategy as the company scales its platform and services to meet strong demand. The company’s continued growth underscores how enterprises are investing in AI to improve revenue performance, unify customer data, and drive more consistent execution across their go-to-market teams. “I’ve had the privilege of working closely with Gong’s customers for years, and I’m continually inspired by how they’re embracing AI to go to market in ways that simply weren't possible before,” said Simon Frey, Chief Customer Officer at Gong. “Right now, we’re seeing an unprecedented level of innovation with agentic AI, but many teams are still struggling to turn early experimentation into real business impact. As Gong scales, our focus is on helping customers operationalize Gong and the Revenue AI OS to drive measurable outcomes.” “As part of Procore’s growth trajectory, we are laser-focused on maximizing sales productivity and accelerating outcomes across the board,” said Pradeep Konduru, Vice President of GTM Strategy at Procore. “Gong is a key partner in helping our teams drive revenue execution at scale, providing the AI-driven insights needed to win more effectively. We’re continuing to see a meaningful impact and look forward to continuing the partnership as Gong expands its support for customer success through the new Customer Office.” As part of this leadership expansion, Gong is launching a unified Customer Office – a strategic integration of its pre-sales and post-sales motions to ensure total alignment between the vision sold, and the value realized throughout the customer journey. This evolution addresses a critical market shift: enterprises no longer require just software tools, but rather a dedicated partner to provide the advisory, activation, and advocacy needed to embed predictive intelligence into their daily operating rhythms. To support this expansion, Gong has scaled its Services and Consulting ecosystem fivefold – leveraging both in-house experts and global systems integrators (GSIs), and introduced a specialized Revenue Architects team to serve as strategic partners in AI transformation. “Simon has spent years partnering closely with our customers, helping them unlock meaningful growth across their revenue organizations,” said Shane Evans, Chief Revenue Architect at Gong. “What we have realized is that simply layering AI on top of old workflows isn't enough. Organizations are looking for a foundational system that improves productivity and drives sustainable growth at scale. With Simon at the helm of our Customer Office and our new team of Revenue Architects, we are uniquely positioned to design and deliver measurable AI success outcomes for our customers.” Together, these milestones reinforce Gong’s commitment to setting the standard for modern AI-driven revenue architecture – and redefine the customer experience, providing the blueprints and technical sophistication necessary for enterprises to win in an AI-first economy. ### About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

March 4, 2026